Riedel builds real-time video, audio and communications technology for the world's biggest live events, from the Olympics to Formula 1. I joined the Digital Transformation team as a Data Scientist, and the role grew into something broader: part product manager, part solution architect, part tech lead for the company's digital and AI journey.
The work moved through three phases. It began with making the business visible: building the BI layer across multiple ERP systems, covering the full order-to-delivery chain, and lifting SAP master data quality from 70% error rate to 2% so that every decision downstream ran on data the company could trust. From there it moved to digitising core processes, most notably orchestrating the pricelist transformation across seven departments, taking a 3+ month Excel-driven cycle down to under a month.
The current phase is generative AI. I built the company's GenAI portfolio from zero, collecting use cases across departments, prioritising with leadership, writing the PRDs, and owning delivery through epics and user stories. Three products have shipped so far, including a multi-agent IT helpdesk on AWS serving 1,500 employees. Alongside the products, I built what makes them durable: the AI governance layer covering GDPR and the EU AI Act, and the engineering standards our team now delivers on.